CAREERS

Join Our Team!

Rugged, Refined, Rebellious®

291’s philosophy is to go into the distillery each and every day and make the best whiskey possible while keeping its roots in tradition. We believe that through innovation, ambition, determination, skill and cutting edge ideas 291 Colorado Whiskey will continue to be recognized as Colorado’s premiere spirit, an emerging brand in the national market & and considered among the finest whiskeys in the world. We are always looking for motivated, detail oriented, self starters that are passionate and enthusiastic about joining our team. 

About 291: 

291 Colorado Whiskey is a uniquely American story – honoring the Western whiskey of a bygone era, 291 is the passion project of a former New York City fashion photographer and was first created in a small basement from a one-of-a-kind still constructed from old copper photographic plates.

291 is Hardmade the Colorado Way®, grain to barrel to bottle, the distillery’s whiskeys are finished with toasted staves of Colorado aspen trees. 291 Colorado Whiskey has been earning awards and recognition since its first run off the still in 2011. 291 was awarded the World’s Best Wheat Whiskey in 2021 and World’s Best Rye Whiskey in 2018, and our white whiskeys awarded Best American New Make in 2021 and 2020 by the World Whiskies Awards, in addition to over 150 awards in our 10 year history. That said, what will always define Distillery 291 is its spirit, passion permeates every sip.

Check our our job descriptions and see what we’re currently hiring for. Then complete our application below.

We look forward to hearing from you!

Account Sales - COLORADO

Job Overview

Represent 291 Colorado Whiskey in our home state! Responsible for day-to-day sales to on-premise and off-premise accounts, including sales, outreach, education, tastings and events, and account relations. Performs functions to open new accounts. Full-time. Base salary plus commissions.

Responsibilities and Duties:

  • Promote and sell 291 Colorado Whiskey, achieving appointed sales targets and visibility objectives assigned in both On-Premise and Off-Premise sectors according to goals distributed by management
  • Develop sales skills and knowledge of the 291 brand story, products, services, and customers by working closely with supervisor and other team members.
  • Implement and evaluate promotional activities (i.e. in-store tastings, staff educations, and other assigned programming)
  • Successfully utilize the CRM tools provided in order to create effective market habits
  • Conduct frequent and strategic account visits according to work plan and account coverage, including assessing customer needs, suggesting products and services, and coordinating delivery dates.
  • Build impactful relationships with customers on all levels within the business environment
  • Manage new account opening monthly quota
  • Ensure depletion rate and optimum stock level within all active accounts
  • Conduct frequent brand trainings and tastings
  • Utilize social media to creatively and professionally promote brand within market
  • Provide detailed weekly reports on market progress, account visits, and brand growth within territory. Execute all deliverables in a timely manner in accordance with Sales Team SOPs.
  • Be flexible with working schedule based on market demand (i.e. including evenings and weekends)
  • Think outside of the box when developing market-specific events and programming
  • Maintain a monthly budget in accordance with management instructions
  • Communicate local market trends and competitor activities frequently
  • Engage in appropriate and professional behavior to thoughtfully champion the brand at all time
  • Responsible for merchandising activities to make room for more product placement including stocking shelves, cleaning shelves, stocking cold boxes and building displays.
  • Troubleshoot and handle customer related inquiries.
  • Follow established procedures and guidelines

Qualifications:

  • Dynamic story teller with strong interpersonal and communications skills.
  • In-depth knowledge of prospective sales territory
  • Understanding of On and Off-Premise basic practices preferred
  • General merchandising, event coordination, and presentation knowledge
  • Results-Focused
  • Capable of autonomously driving business
  • Must have reliable transportation and flexible part-time or full-time schedule, including ability to work nights and weekends on promotional activities and other account activities
  • Prior sales, beverage alcohol industry, and/or hospitality experience preferred.
  • Must be twenty-one (21) years of age.
  • Must have a valid driver’s license with no restrictions and good driving history
  • Wine, Beer, and Spirits Certifications are a plus.
  • Educational background in Marketing, Business or relevant field is a plus

Tasting Room Educator

Job Overview

Educate visitors about the 291 story and whiskeys and serve them as our guests! Responsible for promoting the 291 brand and product line, bartending in the tasting room bar, creating positive experiences for tasting room guests, educating tasting room customers regarding the 291 story and product line, managing the tasting room staff, and prepping and staffing local events in support of the company. Part time with opportunities for growth.

Responsibilities and Duties:

  • Set up bar before each shift according to bar standards, including prep work, garnishes, chores, and meeting pre-shift pars
    Welcome guests promptly, check ALL IDs, explain our imbibing options, and help guide them to the best option for the guest
  • Performing knowledgeable tasting flights of our flagship products
  • Sell and promote 291 products while on shift
  • Excel in customer service and hospitality; be warm and inviting to all guests
  • Communicate clearly, confidently, and respectfully with guests
  • Adhere to all safety requirements by law and by the distillery (ie, only 21 and up, no overserving, etc)
  • Maintaining guests tabs in Square, handling cash and card transactions and returns
  • Maintaining a clean and tidy work environment at all times, including pre and post shift chores, tools and equipment, bathrooms and lounge area, and occasional bar deep cleans
  • Assist in cocktail development

Qualifications:

  • Availability to work 3-4 shifts per week (20-25 hours) in the tasting room including nights, weekends, and holidays with the opportunity to work additional events and tours, if desired
  • Experience across the beverage, service, and event industries
  • Craft cocktail experience is preferred but not required, further certifications (BarSmarts, TIPS, SaveServe, etc) are a plus
  • Good knowledge of whiskey and the industry is preferred but not required
  • Meets state minimum age to serve alcohol
  • Positive, engaging personality and professional appearance
  • Basic math and computer skills
  • Exceptional interpersonal and communication skills
  • Strong task and time management abilities
  • Ability to stand, walk, bend, etc for extended periods, and lift up to 25 lbs

Regional Brand Advocate & Salesperson (Outside of Colorado)

Job Overview

Spearhead our growth in markets across the country! Responsible for day-to-day sales to on-premise and off-premise accounts, including sales, outreach, tastings and events, and relationship management with distribution company contacts.

This is a part-time position with opportunities for growth. Base salary plus commissions. Opportunities are available in California, Florida, Georgia, Illinois, Kentucky, New York, Tennessee, Texas and more.

Responsibilities and Duties:

  • Promote and sell 291 Colorado Whiskey, achieving appointed sales targets and visibility objectives assigned in both On-Premise and Off-Premise sectors according to goals distributed by management
  • Develop sales skills and knowledge of the 291 brand story, products, services, and customers by working closely with supervisor and other team members.
  • Implement and evaluate promotional activities (i.e. in-store tastings, staff educations, and other assigned programming)
  • Successfully utilize the CRM tools provided in order to create effective market habits
  • Frequent and strategic account visits according to work plan and account coverage, including assessing customer needs, suggesting products and services, and coordinating delivery dates.
  • Build productive relationship with local sales teams of distribution partners
  • Build impactful relationships with customers on all levels within the business environment
  • Manage new account opening monthly quota
  • Ensure depletion rate and optimum stock level within all active accounts
  • Conduct frequent brand trainings and tastings
  • Utilize social media to creatively and professionally promote brand within market
  • Provide detailed weekly reports on market progress, account visits, and brand growth within territory. Execute all deliverables in a timely manner in accordance with Sales Team SOPs.
  • Be flexible with working schedule based on market demand (i.e. including evenings and weekends)
  • Think outside of the box when developing market-specific events and programming
  • Maintain a monthly budget in accordance with management instructions
  • Communicate local market trends and competitor activities frequently
  • Engage in appropriate and professional behavior to thoughtfully champion the brand at all time
  • Responsible for merchandising activities to make room for more product placement including stocking shelves, cleaning shelves, stocking cold boxes and building displays.
  • Troubleshoot and handle customer related inquiries.
  • Follow established procedures and guidelines

Qualifications

  • Dynamic story teller with strong interpersonal and communications skills.
  • In-depth knowledge of prospective sales territory
  • Understanding of On and Off-Premise basic practices preferred
  • General merchandising, event coordination, and presentation knowledge
  • Results-Focused
  • Capable of autonomously driving business
  • Must have reliable transportation and flexible part-time or full-time schedule, including ability to work nights and weekends on promotional activities and other account activities
  • Prior sales, beverage alcohol industry, and/or hospitality experience preferred.
  • Must be twenty-one (21) years of age.
  • Must have a valid driver’s license with no restrictions and good driving history
  • Wine, Beer, and Spirits Certifications are a plus.
  • Educational background in Marketing, Business or relevant field is a plus

Business Development Salesperson

Job Overview

Drive our revenue growth across the U.S. and internationally. Responsible for volume sales of whiskey to distribution partners. Develop new distribution relationships and build on existing ones. Focus on strong partnerships and high-volume sales. Work with distributors and internal team members to create successful incentive programs, monitor and facilitate sell-through, drive brand recognition, and introduce new markets to 291 Colorado Whiskey! Full-time. Base salary plus commissions. Report to SVP of Business Development.

Responsibilities and Duties:

  • Promote and sell 291 Colorado Whiskey, achieving appointed sales targets and company goals
  • Create, develop, and nurture partnerships with volume buyers of 291 Colorado Whiskey, potentially including
  • distributors, chain stores, and/or chain restaurants/bars/hotel
  • Develop knowledge of the 291 brand story, products, services, and customers by working closely with supervisor and other team members.
  • Create, develop, and nurture relationships with key decision-makers (e.g., presidents, vice presidents, general managers) and key staff personnel (e.g., orderers, logistics managers, accounts payable managers) within each partner organization
  • Enable and ensure 291 Colorado Whiskey product education with distribution teams
  • Conduct market visits and work with 291 brand advocates to facilitate retailer/bar/restaurant account and location coverage
  • Attend partners’ general sales meetings, coordinate and manage ride-alongs and work-withs
  • Conduct brand trainings and tastings for partners
  • Drive sell-through program creation and management by distribution partners
  • Collaborate with partners regarding pricing strategy and shelf placements
  • Manage to partners’ depletion through On-Premise and Off-Premise Top Account Target List
  • Meet regularly with supervisor, business development team, and other internal collaborators
  • Successfully utilize CRM and related tools provided in order to create effective market habits
  • Provide regular reports on sales and sell-through progress. Execute all deliverables in a timely manner in accordance with Business Development Team SOPs.
  • Flexible travel and working schedule based on market demand and related events (i.e. including evenings and weekends)
  • Engage in appropriate and professional behavior to thoughtfully champion the brand at all time
  • Follow established procedures and guidelines

Qualifications:

  • Proven sales success
  • Experience in program development, implementation, and management
  • Results-Focused
  • Capable of autonomously driving business
  • Dynamic story teller with strong interpersonal and communications skills, including public speaking ability/experience and excellent writing skills.
  • Proven experience in educating and motivating others
  • Fluency in budget management
  • Prior sales, beverage alcohol industry, and/or hospitality experience preferred.
  • Understanding of the three-tier distribution system and compliance laws is preferred
  • Must be twenty-one (21) years of age.
  • Must have reliable transportation and flexible part-time or full-time schedule, including ability to work nights and weekends on promotional activities and other account activities
  • Wine, Beer, and Spirits Certifications are a plus.
  • Educational background in Marketing, Business or relevant field is a plus

Production Worker – Bottling & Labeling

Job Overview

Responsible for bottling and labeling of our premium whiskeys. Part-time with opportunities for growth. Hourly pay with flexible hours and perks. Great side gig for whiskey lovers!

Responsibilities and Duties:

  • Applying labels and seals to bottles efficiently and with an attention to detail.
  • Occasionally assisting in filling and corking bottles.
  • Working well with a team of others to accomplish bottling and labeling goals, as well as at times working alone to accomplish goals.

Qualifications:

  • Must have a good attention to detail.
  • Must be able to work well with others and also alone.
  • Must be able to work while standing for up to 8 hours.
  • No prior experience necessary.
  • Must be at least 21 years old.
  • If you would like to apply for multiple positions, please submit a separate form for each one.
  • Please explain why you are interested in this position and the value that you would bring to it.
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    We Are an Equal Opportunity Employer

    Distillery 291 is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other factor protected by applicable federal, state, or local laws.

    This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, compensation, benefits, and training. Distillery 291 makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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