OUR STORY


Distillery 291 is an award winning, small batch whiskey distillery nestled in the stunning foothills of the Rocky Mountains. Located in Colorado Springs, Colorado, the distillery sits in the shadow of Pikes Peak where owner and founding distiller, Michael Myers, a former New York City fashion and beauty photographer, with a love of whiskey and passion for the old west, aims to replicate the taste, smell and folklore of that time, to create a one of a kind, bold and beautiful, Colorado Whiskey. Rugged, Refined, Rebellious.

Myers set out to create a flagship whiskey that evoked the Wild West. He grew up on rural family farms in Georgia and Tennessee, across a countryside defined by rolling hills, horses, Jack Daniels and George Dickel. For decades since then, he carried with him an iconic vision of a cowboy walking into a bar, saying give me a whiskey, and the bartender slamming down a bottle — that bottle would be 291 Colorado Whiskey.

Myers built his original still from copper photogravure plates that he had once used to create enduring photographic scenes, from western landscapes to the Chrysler Building.  On September 11, 2011 — ten years after 9/11 changed his life and the lives of so many others — Myers pulled his first whiskey off of that still, building his future in whiskey, off his passion for photography.


291 Colorado Whiskey is “Hardmade the Colorado Way”. Today (and since day one), Distillery 291 is distilling, from grain, to barrel, to bottle, by hand, from scratch, ten distinctive Colorado whiskeys. Utilizing grains from the Colorado plains and water collected from Pikes Peak reservoirs, Myers turned his artist’s eye towards whiskey and hasn’t looked back. Everything matters.

291 Colorado Whiskey has earned bushels of national and international awards for its spirits with the unique character and flavor of a bygone era. Named World’s Best Rye-2018 by World Whiskies Awards, 7 Liquid Golds from Jim Murray’s Whisky Bible, multiple Double-Gold in San Francisco World Spirits Competition, nods from IWSC and Spirits Business Journal and many other notable awards,  291 Colorado Whiskey embodies traditions of the past married with the boldness of the future. 


That said, what will always define Distillery 291 is its spirit, passion permeates every sip.

291 Colorado Whiskey. Hardmade the Colorado way.

Cheers to the crazies & Blaze on!

 

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